Stonewash

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Bring me home, please

Melbourne based artist Callum Morton is known for his large-scale, architecturally inspired installation. His Stonewash work is particularly striking: he transformed the exterior of a ruined building in Istanbul into a pristine Levis shop-front.

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Via e-flux.

Can't help mentioning Prada Marfa, a Prada mini-boutique in the middle of Marfa, Texas. Installed by Michael Elmgreen and Ingar Dragset.

Back to Morton: his Local +/ or General work is worth a look too. The series of digital prints comments on the global rush of capitalism by showing iconic modernist private homes that have been transformed into public retail and restaurant franchises, in a collision of two different lifestyles. The Schroder House (Gerrit Rietveld) in Utrecht hosts a Toys 'R' Us shop, the Casa Malaparte in Capri becomes a Spizzico restaurant and the Farnsworth House (Mies Van der Rohe) in Illinois turns into a 7/11 store. Not sure i'd be very amazed if it were to happen, i'm too used to see MacDo's invading historic buildings throughout Europe.

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1 Comments:
The Drastik

funny thing, talking about Marfa, Texas. In Romanian Marfa means merchandise, goods to be sold in a shop. Also, "marfa" is colloquially used to describe something as being of top quality, like in "that shirt/movie/song is marfa". So, Prada Marfa is a very nice strike of art-meets-language coincidence

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