Clean tags in Paris

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PagesJaunes (the French Yellow Pages) is using «clean-tags», to promote the launch of the 2005 phone books in Paris. They last only one month and have been tagged in metro station.

apagejau.jpg

Probably inspired by British artist Moose method, the «clean-tags» technique creates graffiti by cleaning dirt from sidewalks, tunnels, walls, etc.

Via Marketing alternatif.

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