The Pocket conductor
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This one has just been added to my I want one list. For the INCITE/RCA collaboration, Jon Arden and Katrina Jungnickel have worked on the Pocket Conductor, an interesting mobile application idea for people travelling on bus.
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Marketers are on the lookout for new ways to reach coveted and increasingly difficult to target demographics. A variety of new, mobile media and geo-marketing models have emerged that may provide an answer. Chris Anderson provides a nice backdrop: Read More
Marketers are on the lookout for new ways to reach coveted and increasingly difficult to target demographics. A variety of new, mobile media and geo-marketing models have emerged that may provide an answer. Chris Anderson provides a nice backdrop: Read More

