Smell that holiday before you buy it

In the UK, holiday retailer Thomson is now offering a virtual holiday experience with a 3D full-sensory guided tour of some of Egypt's best known attractions.

Remote Media has developed a special headset that lets holidaymaker experience surround vision, sounds and smells. A new aroma system, by smell designer Dale air, triggers four individual aromas to complement the 3D scenes within the Video shooted in Egypt.

As the virtual journey progresses, the user can smell herbs and spices at a open air market, the musty smells of a pharaoh's tomb, refreshing sea breeze and coconut suntan lotion by the swimming pool.

The technology is to be trialed in Leeds, then rolled out throughout the UK in January.

Via The Retail Bulletin.