Frame-by-frame underground ads
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Greater Boston subway riders will see a frame-by-frame animation ad from the windows of Red Line trains as they travel. 400 still images have been placed on a 1,000-foot stretch of tunnel wall, between two important stations. Timed so riders see 24 images per second, lights flash on and off as a train passes, transforming the images into a moving montage of cruise-goers snorkeling, jet-skiing, and rock-climbing aboard a Royal Caribbean ship. The ad technology first appeared three years ago in Atlanta, Budapest, and Kuala Lumpur, Malaysia, then spread to cities like Tokyo and Hong Kong. They have also been seen in trains running between New York City and New Jersey. The Royal Caribbean ad will run through September, after which another advertiser will take its place.
From Boston.com, via Adrants. |
![master6[1].gif](http://www.we-make-money-not-art.com/xxx/master6[1].gif)
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Creating movement from still images was where it all began. Advertisers are moving back to the future with this campaign for cruises. Can't see it working on the Northern Line 400 still images have been placed on a 1,000-foot stretch... Read More
Our older sister Chicagoist was telling us about new ads in the CTA subway tunnel last week. We told her that we’d already seen the Target ads here in Boston, Royal Caribbean before that. Bostonist noticed that the spot the right wall going inbound f... Read More
Mirage Motion Media, a Toronto-based startup, has developed "interactive motion panels" that play "video" clips -- without the use of any electronics or moving parts -- on seemingly standard advertising light boxes. Walk by, and the picture moves. Sto... Read More
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http://www.sub-media.com/press/signweb04192002.pdf
http://www.signweb.com/outdoor/cont/subwayadb.htm
http://www.sub-media.com
Aap!Global has also developed a neat set of technologies for in tunnel subway advertising.
More information @ http://www.metro-vista.com