McDonald's anti-advergame
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Italian artists/activists Molleindustria is releasing a new anti-advergame (games that challenge players to rethink their relationship with consumption and encourage corporate critique as explained also in Diasaffected ), a business simulator to show the consequences of fast-food economics.
"Making money in a corporation like McDonald's is not simple at all. Behind every sandwich is a complex process you must learn to manage: from the creation of pastures to the slaughter, from the restaurant management to the branding. You'll discover all the dirty secrets that made us one of the biggest company of the world." Reminds me of a book i read a couple of year ago: Fast Food Nation, i wasn't a fan of McDo's meals taste before but reading that book crushed any temptation i could have to orger a Big Mac or anything they serve there. |
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also reminds me of the very nice etienne de grecy video for "am I wrong" I think.
Well it seems the great Molleindustria produced something new after all. It's been quite some time...Great! They are quite the best. Avanti!
Its a great game but i cant help but feel its brilliant advertising for mcdonalds - ironically it works as a really good viral marketing game :)