Homeless people as walking ads?
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Ben & Jerry's Ice Cream is reportedly about to take advantage of a new "media opportunity" in Amsterdam.
The nuns of a local convent need more funds to continue their charity work with the homeless, so they have come up with a novel approach, and their first takers are Ben & Jerry's, The ice cream company is providing lots of winter jackets for them to distribute to the People of the street". On the jackets is emblazoned the Ben & Jerry logo, turning the tramps into walking ambassadors for this American ice cream. Via The Guardian. |
![332184b[1].jpg](http://www.we-make-money-not-art.com/yyy/332184b[1].jpg)
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I mentioned previously my "million dollar" idea of using bums as advertising space...well, now someone has gone and done it. Apparently it may not have been as completely stupid as I thought. Read More
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story links: google library, tivo fast-forward, tivo not a verb, bluetoothusersagainstbush.com, citizen advertising, ben and jerrys, self-reproducing robots, treviso donkeys, ipod global mechanic keywords: project ocean, josh kinberg, apple commercial,... Read More
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jeez, this is pathetic. what happened to the days of old fashioned anonymous charity? i guess it's better that they are with coats rather than without, though.
I honestly don't know how I should feel about this. On the one hand, it's nice that B&J's does good works, but that they should expect anything in return for it beyond positive karma is a bit distressing. Plus, how appetizing are those jackets going to look once they're stained with gutter water and laying horizontal in a refridgerator box?
I'll do it. I'll separate the charity from the advertising, and I'll wear the jacket for additional payment in pints. Karamel Sutra please. :-)